GOULET
An English-language, cinematic sales site for a boutique Medellín development, built around an explorer that lets buyers walk the building level by level.
- luxury real estate website
- cinematic intro
- interactive building explorer
- English-language rebuild
- investment page
- international SEO
The challenge
VYON’s original GOULET site was a Spanish-language builder page. The buyers they want — international investors, remote workers and second-home owners — needed an English experience that conveyed the building’s design, explained each residence and handled investment questions honestly.
The solution
We rebuilt the site from the official renderings and architectural drawings: a three-chapter cinematic intro (Colombia, Medellín, Laureles), an interactive building explorer that highlights each level and residence, a page for each of the nine spaces, floor-plan zoom, a gallery, an investment page and a private-brochure request. WhatsApp and a private-inquiry form sit on every page.
SEO strategy
Residence, building, architecture, location and investment pages target the English-language searches international buyers make about Laureles and Medellín real estate, supported by a journal and an FAQ. Fast, crawlable static pages replace the old builder page.
Design strategy
Deep forest green and warm gold over twilight renderings, with an editorial serif display face. Every projection is labelled as a developer estimate with a methodology link, and renderings are captioned as artistic representations — luxury presentation without overstated claims.