MUSHIYEV LAW
A Queens personal injury firm’s website and search program: practice areas, borough-wide neighborhood coverage and a steady stream of fact-checked legal content.
- law firm SEO
- practice area architecture
- neighborhood landing pages
- legal content program
- Google Business Profile
- multilingual intake
The challenge
Personal injury is one of the most competitive local searches in New York. The firm needed to show up for specific accident types in specific neighborhoods across Queens, Brooklyn, the Bronx, Manhattan, Staten Island and Nassau, while staying accurate in a field where outdated legal information is a liability.
The solution
The site is organized around 15 practice-area pages, from car and truck accidents to construction and medical malpractice, and a borough-by-borough Areas We Serve system covering 400+ neighborhoods and communities. Every page ends at the same action: a free case review by phone, video or form, with consultations in English, Russian and Spanish.
SEO strategy
We publish a steady New York accident and injury blog, with topics chosen from Semrush keyword difficulty data and every statute checked against primary sources before publication. Posts ship through the site’s GitHub repository, and a Google Business Profile campaign keeps the firm’s Maps listing active with accident-specific posts.
Design strategy
Dark navy and ice blue with an editorial serif, built for trust: an attorney-forward hero, results shown with “prior results do not guarantee a similar outcome” language, team photos, attorney-advertising disclosures and a persistent call bar on mobile.