FERGUSON CUSTOM TILE
A cinematic redesign for a father-and-son tile company: every existing URL carried over, every claim traced to the original site.
- luxury contractor website
- SEO-preserving redesign
- Georgia county map
- interactive shower cutaway
- local content program
- Google Business Profile
The challenge
Ferguson’s work is high-end — curbless showers, large-format tile, architectural surfaces — but its site looked like a template. The redesign had to read as a luxury brand while keeping all 284 existing pages, URLs, FAQs and schema that were already earning traffic.
The solution
We crawled the live site, built a new design system and regenerated every page in it: a hero slideshow, a filterable gallery of real jobs, a drag-to-reveal “Behind the tile” shower-wall cutaway, an interactive Georgia county map and an estimate form. It went live directly over the old site with a full backup.
SEO strategy
The service-area structure covers Forsyth, Gwinnett, Fulton, DeKalb, Hall and Dawson counties. We add Journal articles in batches — low-difficulty topics from Semrush, real Ferguson job photos, internal and external links — and publish Google Business Profile posts and product listings built only from facts on the site.
Design strategy
Near-black editorial with italic serif accents (“Crafted to last.”), stone and tile photography and generous spacing. No invented ratings or counts: business facts come only from what Ferguson already publishes.