THE FOUNDRY SOBER LIVING
A cinematic site for men’s sober living in Miami and Hollywood, Florida, built on the real houses and an honest description of what sober living is.
- behavioral health website
- cinematic redesign
- recovery housing SEO
- Semrush content strategy
- Google Business Profile
- compliance-minded copy
The challenge
Families and men leaving treatment compare sober living homes quickly and skeptically. The Foundry needed a site that showed the real houses, explained the structure honestly and ranked for local searches crowded by Hollywood, California results.
The solution
We redesigned the site around real photos of the Lakehouse and Beachhouse, with a side-by-side comparison, room-by-room galleries, a click-to-load map, tour scheduling and an inquiry form. It is clear throughout that the homes are sober living, not treatment or detox.
SEO strategy
Semrush showed the Florida terms were small but very low difficulty, and that the men’s modifier was far easier than geographic head terms. The blog — now 120+ articles — targets those gaps for North Miami Beach, Hollywood, Broward and Miami, alongside regular Google Business Profile posts.
Design strategy
Dark navy with champagne-gold accents, wide-tracked headlines (“Recovery is hard enough. Home shouldn’t be.”) and a five-chapter hero film of the homes.