BONVIVANT OF NEW YORK
Three luxury brands, one cinematic front door. BonVivant of New York is the master-brand hub for three businesses created by Lana in Great Neck, New York: BonVivant Florists, BonVivant Gift Wrapping and BonVivant party favors. We built it as a cinematic one-page film experience with a Create-a-Gift chooser that feeds straight into the inquiry form.
- luxury website design
- brand architecture
- cinematic one-page experience
- guided inquiry form
- multi-brand hub
- conversion-focused design
The challenge
Lana had built three distinct brands: flowers, couture gift wrapping and personalized party favors. Each had its own site and its own audience. What was missing was a single place that told the whole story and let a client combine services for one occasion. A wedding might need flowers, wrapped gifts and favors at once. Sending that client through three separate websites to work it out is friction. The hub had to feel as considered as the work itself, present the founder, and turn browsing into a specific, well-qualified inquiry.
The solution
We built BonVivant of New York as a cinematic one-page film experience. The page moves scene by scene through flowers, gift wrapping, party favors, the founder and the gallery, and links out to each brand's own site. At its center is a Create-a-Gift chooser. Clients pick an occasion, the services they want, a style and a budget range, and those choices carry straight into the inquiry form. A dedicated Kosher and Jewish gifting section covers Shabbat flowers and holiday gifts for Rosh Hashanah, Purim, Passover and Hanukkah, a real part of the Great Neck clientele.
SEO strategy
The hub acts as the parent brand in search. It names all three businesses, links to each brand site, and states the Great Neck address and phone clearly, so search engines and AI assistants can understand how the brands relate and where they operate. The Kosher and Jewish gifting section gives the site distinct, relevant content for holiday and Shabbat gifting searches that generic florists rarely address. A journal adds room for seasonal and occasion-led content over time. The page is hand-coded static HTML, which keeps it fast even with heavy imagery. Results vary by market, competition, budget and campaign.
Design strategy
The site is built like a short film. A near-black canvas lets flowers, ribbon and gift photography glow, with warm gold and cream tones carrying the type and details. Each section arrives as its own scene, so scrolling feels like a guided viewing rather than a menu. The Create-a-Gift chooser keeps the same mood: large, tactile choices instead of a cold form. By the time a visitor reaches the inquiry, the occasion, services, style and budget are already filled in, so the conversation with Lana starts from a clear brief instead of a blank message.